the job: create a clean, professional, dead-simple site for my new venture, Spark Street Digital.
imperatives: make live streaming video as simple, accessible and clear as possible
bells and whistles: an instant quote generator, and full integration with Highrise CRM
notes: a lot of companies that offer streaming video load their sites down with unnecessary technical detail, and won’t ever give you a sense of how much they charge until they get you on the phone. I decided to go in the opposite direction – and sparkstreetdigital.com is the result.