the job: fully redesign the web presence of Washington, D.C.’s Institute for Education – quickly.
imperatives: tame a huge quantity of content, foreground great images, explain a complex mission simply
notes: top-notch implementation by Laura Gerhardt
the job: create a clean, professional, dead-simple site for my new venture, Spark Street Digital.
imperatives: make live streaming video as simple, accessible and clear as possible
bells and whistles: an instant quote generator, and full integration with Highrise CRM
notes: a lot of companies that offer streaming video load their sites down with unnecessary technical detail, and won’t ever give you a sense of how much they charge until they get you on the phone. I decided to go in the opposite direction – and sparkstreetdigital.com is the result.
the job: I was Obama Works’ Director of Outreach and Communications; I also was its de facto webmaster, graphic designer and coding staff.
imperatives: Help citizens feel included and engaged in the organization’s activities, and empower them to plan and execute independent service projects nationwide.
the result: obamaworks.org
bells & whistles: A post-election “service pledge” that allowed users to pledge hours to their community in the first year of the Obama administration, a clever event tracking system, and much more.
the verdict: Zero to national grassroots organization in a few months, and from two states to twelve.
notes: Obama Works has been much more than another web design project. It was a constant source of inspiration for me and the rest of our team as we worked to mobilize volunteers across the country to do meaningful community service, voter registration and visibility in support of President Obama’s candidacy. You can learn more at the Obama Works site.
the job: a new website, from the ground up
imperatives: make it clean, make it simple, let us update it easily
bells & whistles: full-featured article archive built on wordpress
the result: yale-jreg.org
the verdict: “you’re a god send.” – JREG editor-in-chief
